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Pay Per Click Management |
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Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results All the automation in the world is useless to you without a pay per click advertising strategy that is based on "service" — on knowledge, expertise and advice that comes from successfully managing PPC campaigns for many other marketers over a long period of time.Canadian IT will drive an ongoing management process that gets immediate results and continues to monitor and alter plans to maintain competitiveness.
The fundamentals of our PPC management process are as follows:
- Alignment with client objectives.
- Analysis of competition.
- Campaign design.
- Campaign execution.
- Ongoing monitoring and modifications.
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