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| Web Analytics |
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The capabilities of ROI-driven web marketing make the frustration of not knowing where your advertising dollars are being wasted a thing of the past. Marketers can now see how their money is spent, who is responding to their ads, and what business is being gained from their investments.
The objective of Canadian IT'S Web Analytics Services is to help our clients get the most from their marketing dollars. The fundamental steps of this service are as follows:
- Identify client goals.
- Define appropriate performance/ROI metrics.
- Analyze current performance against those metrics.
- Implement and test improvement opportunities.
- Measure results.
- Repeat.
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